CEA is the New Zealand distributor for world-renowned capital equipment brands Ditch Witch.
Supplying a diverse range of equipment to a wide range of industries CEA is proud to support the New Zealand construction, government, infrastructure, waste management, rental, civil works, and utility maintenance.
CEA is a privately owned business with more than 300 employees across New Zealand and Australia.
Providing extensive sales, parts and service support nationwide through our network of branches and dedicated service outlets CEA places great emphasis on delivering exceptional customer service.
Our highly skilled and professional team are here to help, for further information or assistance contact your nearest CEA branch today.
PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.
Providing our clients with excellent products and a positive customer experience is important to us. We understand that our customers have a choice about where they buy and service their equipment. Our goal is to continue to supply and service world- class equipment and build trusted relationships with our clients.
CEA has 2 branches and 7 service agents across New Zealand.
With over 300 employees across New Zealand and Australia CEA is well equipped to professionally support the diverse and ongoing needs of our growing customer base.
We supply a diverse range of equipment to industries such as construction, government, infrastructure, rental, waste management, civil works, and utility maintenance.
Safety is our number one priority. We operate under the “Think Safe Act Safe” philosophy: Every CEA employee is responsible for safety.
Our NZ retail branches are located in Auckland and Bay of Plenty. Each branch is fully equipped with highly trained sales, service and parts staff available to assist with all customer enquiries.
We invest in our people and our branches giving our clients peace of mind knowing that they have local support and unparalleled access to our products, parts and service when they need it most.
We attract and retain the best people in the business. All of our employees live by our RIPPA Values:
Respect
Integrity
Passion
Persistence
Accountability
These values underpin everything we do and help to forge a committed and positive team that works for our customer’s benefit.
As a family owned and operated business we are committed to developing our people and creating a culture that promotes ownership and empowerment while providing a positive work/life balance. We pride ourselves in being the best in the business and that means having the best people.
CEA is committed to the highest standards of corporate governance, professionalism and integrity. Under the direction of its Board, CEA continues to strengthen its commitment to good corporate governance and ensure that its policies and practices meet and exceed compliance obligations.
The Board’s primary role is the protection and enhancement of long-term shareholder value. It is accountable for the overall corporate governance of the consolidated entity, including its strategic direction. It has the authority and the responsibility to determine organisational guidelines and regulate the affairs of the business.
Furthermore, the Board conceives relevant policies, practices and procedures, which deal with, for example, effective risk management and statutory compliance. It is also accountable for attracting and retaining a suitably qualified management team and maintaining the Group’s corporate reputation with all stakeholders.
The Board supports the doctrine of effective corporate governance and is committed to adopting the highest standards of performance and accountability, commensurate with the size of the Group and its available resources. Accordingly, the Board has adopted corporate governance principles and practices designed to promote the responsible management and conduct of Group business.
The documents that govern us are: